Kanye West (Ye) has always been a controversial figure in the fashion circle. Recently, he has been occupying the headlines of hot searches, bringing a lot of interesting points and jokes to the ordinary working days of migrant workers.
In the just-concluded Paris Fashion Week, Kanye can be described as “showing off the limelight”.
He opened the Balenciaga Spring/Summer 2023 collection and completed his first runway show, gaining a lot of exposure for himself and the brand.
Balenciaga 2023 Spring
But then he used a series of bewildering behaviors to completely wipe out the goodwill he had just established.
When attending the Yeezy conference at Paris Fashion Week, Kanye wore a “White Lives Matter” sweater, which caused dissatisfaction among many people present.
Originally, “Black Lives Matter (Black Lives Matter)” was an international rights slogan for the black community to protest violence and discrimination against black people.
“White Lives Matter” is a white supremacist response to the black protest movement and is currently considered a “hate statement”. As a member of black people, Kanye is “standing” for racism. This behavior is not only puzzling but also infuriating.
Subsequently, he continued to intensify his various racist remarks.
He first bombarded LVMH, believing that LVMH’s elitism and racism had affected Virgil Abloh’s health, and denounced LVMH CEO Bernard Arnault, saying that he “killed his best friend”.
Immediately afterwards, he posted a screenshot of the chat with rapper Sean Combs on Ins, with the caption “God is a Jew”.
While accusing Sean Combs of being “controlled by Jews,” he implied that the upper class and wealthy businessmen were Jewish, and they were secretly controlling the world. It didn’t take long for the remarks to ferment, and his Instagram was banned.
The restless Kanye immediately ran to Twitter to make even more shocking remarks, “When I wake up, I will kill the Jews.”
“On how to use a sentence to make blacks, whites, and Jews shoot at me at the same time”, Kanye has the most say. Not surprisingly, his Twitter was also blocked.
After Kanye’s series of extreme remarks, Balenciaga couldn’t bear the pressure and deleted the pictures containing Ye’s catwalks that had been posted on the official website, YouTube, Vogue runway and other platforms.
And on October 21, he officially drew a line with him, saying: “We will terminate our cooperation with this artist, and we will no longer have any future plans.”
Of course, it’s not just the Balenciaga family who want to draw a line with Kanye. Adidas risked a loss of $250 million in revenue in the fourth quarter as well.
“Adidas does not tolerate anti-Semitism or any other kind of hate speech,” adidas said in a statement. “Ye’s recent remarks and actions are unacceptable, hateful and dangerous and violate the company’s diversity and inclusion, mutual Values of respect and fairness.
Gap recalled YEEZY GAP products that cooperated with Ye from all stores and closed the YEEZY GAP official website. The group also emphasized in its statement that it had decided to terminate the 10-year partnership between YEEZY GAP as early as September. In early September, Ye’s lawyer also sent a letter to Gap Group to decide to terminate the contract.
Several companies, including JPMorgan Chase Bank, CAA, Hollywood Finance and producer MRC, have all said they have ended their partnership with Ye.
Retailers including Rebag, The RealReal, etc. have indicated that they no longer sell Ye products.
Even Kanye’s old friend, Anna Wintour, editor-in-chief of American Vogue, said she would cut ties with him.
An insider revealed: “Anna has had enough.” She made it very clear in Vogue that Kanye West is no longer a part of the circle, and her magazines, Met Gala, etc. will not see Kanye West in the future. figure.
Not being seen by his former partners, Kanye, who wanted to make new friends, also hit a wall.
On October 27, according to a report by “TMZ”, Kanye was photographed going to the California headquarters of the sports brand Sketchers, which is considered to be looking for a new owner for Yeezy.
However, without being invited by Sketchers, Kanye not only did not receive a warm welcome, but was also sent out of the building immediately. As soon as Kanye left, Sketchers immediately issued a statement, stating: “Sketchers has not considered or intends to cooperate with Kanye. We condemn his recent divisive remarks and do not tolerate anti-Semitism or any other form of hate speech.”
As one of the brands owned and operated by a Jewish family, Sketchers is still managed by Michael, son of founder Robert Greenberg. If Kanye is looking for a partner, he will start before he has done his homework. Muzzle hit.
Kanye, who once held a good hand, what happened?
One thing to say, Kanye was quite normal before he became abnormal, even a bit supernatural.
As soon as the album “the college dropout” came out in 2003, the popularity was like riding a rocket, and it became a smash hit in the music world.
In terms of fashion, as the founder of Yeezy, he is the god of every trendy boy. Yeezy shoes were launched in 2009, and it has been popular for more than ten years, which has also made him a firm leader in the fashion industry.
He cooperated with Gap to make Yeezy Gap successfully set a record for the highest single-day sales of the Gap brand, and the sweater with a unit price of $80 sold for $14 million.
As Balenciaga’s top freight forwarder in the world and a close friend of creative director Demna, Kanye is also responsible for the tripartite cooperation between Yeezy, Gap and Balenciaga.
Therefore, it was rumored that Kanye would succeed his late friend Virgil Abloh as the creative director of Louis Vuitton menswear.
It is said that artists are more or less “nervous”, but Kanye’s situation is obviously more serious. “Like a genius and a lunatic” may be the most appropriate description for him.
Kanye announced in 2018 that he has bipolar disorder, a mental illness that combines two symptoms of mania and depression. Patients are sometimes emotionally high and full of energy, and sometimes depressed and lose their sense of pleasure, and the mood is in two extremes.
However, the mental symptoms of bipolar disorder can be alleviated. Kanye can choose to withdraw from the circle and concentrate on recuperating. The media and the public will also give him sympathy and support, but if he insists on his own way, the consequences are now.
This also reminds everyone that controversy is not necessarily a bad thing, but controversy must have a bottom line. You can get used to controversy, but know that no matter what the circumstances, people are responsible for their words and actions.